The 9 Best Mermaid Toys in 2023

​Dive into storytelling adventures with Barbie "Malibu" Roberts doll inspired by Barbie Mermaid Power!

​Barbie doll features a magical mermaid look, complete with extra-long blue hair and a beautiful ombre tail with premium touches and sculpted scales.

​With interchangeable fins, 2 jewel-encrusted tiaras, 2 necklaces and a hairbrush, kids can switch up Barbie doll's look for any adventure.

​An adorable seahorse pet inspires fantastical friendship stories!

​With Barbie Mermaid Power dolls, kids ages 3 years old and up can create their favorite moments or dream up tales of their own!

Make a real splash with this magical light-up Barbie mermaid doll!

Dip Barbie Rainbow Lights Mermaid doll into water to see her mermaid tail glimmer with colorful lights inspired by a sparkling rainbow!

Press the button in Barbie doll’s necklace to switch her to “on” mode, and dip her into the tub or pool to activate the light show.

Bring the magic ashore -- you can push the button in the doll’s necklace to enjoy the light show without water.

Rainbow fins, a “pearl”-decorated belt, pink-streaked hair and a princess tiara complete the head-to-toe magical mermaid look.

​Make a splash with Barbie Dreamtopia Twinkle Lights Mermaid Doll featuring a fantastical look and a magical light-up feature!

​Dip Barbie mermaid doll in water to see her pearlescent tail light up in one of four colorful light shows!

​To bring the fun ashore, press the button on her bodice to experience the light shows without water.

​Barbie doll's fantasy look is complete with rainbow fins, a "pearl"-detailed bodice, pink-streaked hair and a princess tiara.

​With a fantastical light-up feature and so many sparkling details, this Barbie mermaid doll makes a great gift for 3 to 7 year olds.

Tell all kinds of fairytales with this gift set that includes Barbie doll with three complete character outfits -- a princess, mermaid and fairy!

Inspired by her candy kingdom, Barbie doll looks positively sweet in looks decorated with candy colors and accents.

Princess Barbie doll wears a candy-detailed pink snap-on bodice, a long colorful skirt with glitter, matching shoes and a princess tiara.

The candy mermaid look makes a splash with a snap-on swimsuit top, ombre tail and decorated fins.

A fairy costume soars into imagination with a snap-on bodice, fairy skirt, fantastic fairy shoes and snap-on glittery fairy wings adorned with candy details.

Dive into storytelling adventures with Chelsea doll inspired by Barbie Mermaid Power!

This Chelsea mermaid doll inspires fantastical storytelling with extra-long, blue and purple fantasy hair, an ombre tail with sparkly details and a translucent blue fin.

Play out fantastical friendship stories with pufferfish and starfish animal friends!

Embark on a treasure hunt with a chest that opens and closes to store all the included jewelry accessories!

Style Chelsea mermaid doll for any undersea adventure with 2 tiaras, 3 necklaces and more.

With 6 surprises in 1 package, the Barbie Chelsea Color Reveal dolls deliver all kinds of delight -- kids will love revealing the Rainbow Mermaid Series with Original Color Reveal Innovation!

Start the reveal experience by removing the outer layer of packaging, opening the tube and pulling out a mermaid doll covered from head to toe in Color Reveal metallic blue with a min-rainbow rainbow print and 4 bags that keep the contents hidden!

Fill the tube with warm water, place the doll inside and swirl around -- the water turns a shimmery sea blue for a magical effect!

Pull out the doll to reveal the look -- each Chelsea mermaid doll represents a different color of the rainbow and has hair with colored streaks and a glittery tail pattern!

Open the 4 mystery bags to reveal their surprises -- there's a glittery clip-on top, a comb that clips into the fin or a pair of wrist cuffs, a crown headband and a seashell-shaped sponge; store them in the tube after play!

⭐ Store Precious Treasures - Our mermaid music box makes it easy to organize little girls jewelry. A pull-out bottom drawer allows plenty of storage for girls necklaces, bracelets, earrings, and other keepsakes. Not only will it help keep messy rooms organized, it also has a smooth, pink lining, which can help prevent your child’s trinkets from getting scratched.

⭐ Create Memorable Moments - Imagine her reaction when she opens her mermaid jewelry box to see a magical mermaid doll spin to Over the Waves tune for the first time. Packaged in a Gift Box, our jewelry box is the ideal birthday gift for girls. Sure to put a smile on your child’s face, it’ll be a nostalgic memory kids will remember well into adulthood.

⭐ Spark the Imagination - All of our gifts and toys are thoughtfully created with children in mind. Our unique, timeless watercolor designs will inspire creativity and fill children with happiness. Jewelkeeper Music Boxes make for great mermaid gifts for girls and are sure to compliment any mermaid party decor and sit beautifully among the growing collection of mermaid toys and girl stuff in their room!

⭐ Quality Parents Can Trust - Crafted with durable pine fiberboard material and a stylish gold-tone latch, our kids jewelry box is heavy and durable – so your gift is guaranteed to last! Rigorously tested for safety, each girls jewelry box meets CPSIA, ASTM and EN71 guidelines, ensuring your little ones are safe and in good hands.

⭐ Risk Free Shopping - Available in over 500 retail stores across the United States, shoppers just can’t get enough of Jewelkeeper musical jewelry boxes! Backed by our top-notch customer service and best all around value. Music box measures 4.25 x 4.75 x 3.5 inches (L x W x H) when closed.

MAGICAL COLOR CHANGE TAIL: Each Mermaze Mermaidz doll has a unique, sculpted tail that performs a magical, dramatic color change when submerged in water. Shellnelle's tail changes from coral to teal blue when it comes in contact with cold water.

FASHIONS & ACCESSORIES: Shellnelle is wearing a sparkly pink bow top, faux fur blue jacket with tinsel, fabric collar belt, and mesh cuffs. She accessorizes with heart earrings, a choker necklace, MRMD charm belt, and Shellnelle purse.

MERMAID HAIR: Shellnelle has beautiful, premium blue hair styled with a large hair bow on the top of her head.

BEAUTIFUL FEATURES: Shellnelle has gorgeous glass inset eyes and real eyelashes, as well as fantasy makeup complete with blue cut creases and shimmery shadow.

POSEABLE: Each Mermaze Mermaidz doll has articulation points at the neck, shoulders, elbows, wrists, torso, waist, and fin to allow for so many poses! Her tail also doubles as a stand when the fin is bent 90 degrees, so she can really stand on her own.

RETRO INSPIRED VIDEO GAME ACTION: Blast back to the 1990s with this retro-inspired Tiger Electronics: Disney The Little Mermaid handheld video game. For ages 8 and up

NOD TO NOSTALGIA: Did you play handheld video games as a child? Introduce your own kids to this electronic LCD video game inspired by Disney's The Little Mermaid vintage game from the 1990s

BELOVED DISNEY CHARACTERS: Kids can play as Ariel swimming the high seas. Meet up with Eric, Triton, Flounder, Scuttle, and Sebastian. But watch out for Flotsam, Jetsam, and Ursula the evil sea witch

COMPLETE 5 STAGES: Rack up the points picking up different objects from the bottom of the sea, and jumping up and touching the ship. Kids can play all 5 stages of the game and try to beat their best score

HANDHELD GAME: This electronic LCD video game is great for fans of Disney's The Little Mermaid and those who grew up playing 1-player handheld games. Designed for kids 8 and up, it’s also fun for teens and adults