Kirby Research is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Best 15 Shampoo And Conditioner of 2023

If you're looking for a new shampoo and conditioner, try to choose a formula that's gentle enough for your delicate hair. While there are plenty of shampoos and conditioners on the market that offer both, some brands are better than others.

Shampoos are made up of two main ingredients: water and a surfactant. Surfactants help reduce oiliness in the hair, while water helps prevent shampoo from drying out or stripping it of its natural oils. 
The best shampoos and conditioners work by gently cleansing hair with an ingredient called surfactant (often referred to as "foaming agents"). These act as foaming agents that create a protective barrier between the hair shaft and your scalp so that water can flow freely through your strands without clogging pores or damaging them. The best shampoos for curly hair also contain an ingredient called keratin, which is found in human hair follicles and acts as an anti-frizzing agent.

Our Top Pics

Best Overall: Redken All Soft Shampoo | For Dry/Brittle Hair

Redken All Soft Shampoo provides intense softness and shine for dry/brittle hair. This shampoo provides a light, liquid consistency that is easy to use and leaves your hair feeling soft and healthy. With Argan Oi, this shampoo provides intensive softness and shine while providing long-lasting protection from the sun.

Best Budget: Moroccanoil Hydrating Shampoo and Conditioner Bundle

Moroccanoil Hydrofluid Shampoo and Conditioner Bundle is a refreshing, gentle way tohydrate dry, parched hair. Infused with argan oil, Vitamins A and E, and moisturizing red algae, it delivers an ideal moisture balance. Hair is left smoother and more manageable while leaving it feeling soft and comfortable.

Editor's Choice: BIOLAGE Ultra Hydra Source Shampoo & Conditioner Bundle

The ultra-hydrating and lightweight BIOLAGE Ultra Hydrasource Conditioner & Shampoo work together to keep your hair looking healthy, soft, and shiny. With its unique botanical ingredients, this shampoo and conditioner are perfect for those with dry or oily hair.

Related:


Comparison Table

Showing  1 - 10  in  15 results
1
  • SCORE
    9.6
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    BIOLAGE
2
  • SCORE
    9.4
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    REDKEN
3
  • SCORE
    9.4
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    REDKEN
4
  • SCORE
    9.4
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    Moroccanoil
5
  • SCORE
    9.4
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    Malibu C
6
  • SCORE
    9.4
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    Pureology
7
  • SCORE
    9.4
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    BIOLAGE
8
  • SCORE
    9.2
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    Pureology
9
  • SCORE
    9.0
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    PURE NATURE LUX SPA
10
  • SCORE
    9.0
    AI Score

    Reviews are based on big data aggregated from sales pages and product buyer reviews. All ranking arrangements are automatically AI-driven according to product buyer reviews.

  • Brand
    VERB

Last update on 2023-03-28 / Affiliate links / Images, Product Titles, and Product Highlights from Amazon Product Advertising API

3.9
19 ratings

Buyer's Guide

What is a shampoo and a conditioner?

A shampoo is a cleanser used to remove dirt and oil from the scalp. A conditioner is used to nourish and strengthen the hair. A shampoo and conditioner pair are a must for any hair type.

Benefits of Shampooing & Conditioning

The most obvious benefit of shampooing your hair is that it removes all traces of dirt, oil and excess hair from your scalp. The conditioner is what helps your hair stay healthy, strong and shiny. Shampoos and conditioners are meant to work together. The shampoo suds up the water and cleans the hair while conditioning encourages healthy, thick hair growth.

The most effective shampoo and conditioner formulas

Every hair type is different, so the best shampoo and conditioner formulas are a matter of personal taste. There are hundreds of different hair types, so there’s bound to be at least one that fits your hair type. For some, a thinner gel-type formula with low-pH ingredients is ideal. For others, a thicker active-radiance shampoo with more protein is necessary. Once you know what works best for you, you can choose the right formula for your hair type. How to choose the best shampoo and conditioner for your hair type There are many different ways to go about this. One popular method is to choose the shampoo with the highest concentration of active ingredients. How much shampoo to use, and how often, is a matter of personal preference. Some people only shampoo once a week, while others like to condition twice a day. There’s no perfect solution as to how often you should shampoo and condition your hair, but aim for at least two or three times a week.

Terrain of Hair: Curly, Wavy or Coarse?

Hair types exist on a spectrum. Some people have straight hair that can only be styled up or down socoid (or wavy) while others have wavy hair that requires Marinelli or wavy rollerball conditioners. There’s no set rule regarding when to use a shampoo and when to use a conditioner. Some people recommend conditioning your hair before swimming, while others believe that conditioning isn’t necessary before a workout. Hair types are influenced by diet, age, health, lifestyle and many other things. What works for one person may not work for you. What works for me, may not work for you. What’s important is finding the right shampoo and conditioner for your hair type.

When to use a Shampoo and when to use a Conditioner

If you’re still confused about which shampoo and conditioner to use, here are a few tips:

  • Shampoos should be used twice a week, while conditioners are required only once.
  • Shampoos are for all hair types, while conditioners are for all hair types, wavy or co-wavy or straight.
  • Shampoos should be your base routine, while conditioners should be combined with other hair types.
  • You should be able to see the ingredients and descriptions of the shampoo and conditioner labels.
  • Look into the ingredients of your favorite shampoo and conditioner. Although most shampoos and conditioners today have more than 60 ingredients, a small percentage of those are essential to maintain healthy and strong hair.
  • Shampoos and conditioners should be stored in a cool, dry place.
  • If you keep your shampoo and conditioner in the same location, you’ll likely end up with a stale, metallic taste in your hair.
  • Using the wrong shampoo and conditioner can be harmful to your hair and scalp.

Conclusion

Shampoos and conditioners come in a variety of different formulas and concentrations. You can choose from basic gel-based shampoos and conditioners to sophisticated protein-based shampoos and conditioners. There are a ton of different shampoo and conditioner brands out there that you can choose from. How do you know which shampoo and conditioner to buy? You need to know what type of hair you have and what shampoo and conditioner will work best for it. And remember, you don’t have to choose between a gel and a cream. You can find both in the same bottle. Both gels and creams contain ingredients that can be damaging to your hair. Instead, find a shampoo and conditioner that uses ingredients that are good for your hair and scalp, such as baking soda, peroxide, citric acid and more.


Lumia Shaffer
Lumia Shaffer

I'm Lumia Shaffer! I'm a Kirby Research author, with a passion for writing, I've researched and published many in-depth product research articles!
My Twitter: https://twitter.com/KirbyLumias